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May 8, 2007

Google Analytics Relaunches With a Simplified Interface

The powerful but way-too-complicated Google Analytics was redesigned by the Measure Map team and has a cleaner look.

"With this new version, users can experience greater visibility of important data, clarity of appearance and more intuitive navigation paths. Utilizing more features and improved metrics, Google Analytics summarizes data and statistics in plain language so that website owners can make more informed decisions. The tool incorporates score cards and summaries that distill information into key performance indicator summaries," says Google in a press release. Other new features are emailing reports and PDF downloads.

The new version is available for some of the existing users and for those who sign up to Google Analytics starting today. For a sneak peek, check this video introduction and read a detailed post written by Avinash Kaushik.

{ The second screenshot is licensed as Creative Commons by vrypan. }

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