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May 14, 2007

Google's Browser Address Error Redirector

Google has partnerships with computer hardware makers like Dell or Gateway to set the default search and the homepage to Google on new computers. By default, if you type a non-existent address in Internet Explorer's address bar, you're sent to a special Microsoft homepage that suggests some related links. Google decided this is a lucrative feature, so they install a Browser Address Error Redirector that replaces Microsoft's redirects. Here's the explanation:
This page was generated because of one of these two reasons:
* The web address you typed did not resolve correctly.
* You typed a keyword query in the browser address bar.

This page is meant to provide you with helpful related content, including web search results and paid advertisements, based on the meaning of the web address/keyword query that you typed. This program can be uninstalled from the Control Panel Add/Remove Programs. Look for the application named "Browser Address Error Redirector". Older versions may be called "GoogleAFE".

If you type in the address bar, you're sent to this page that has 5 big ads at the top and links to high-paying keywords.

Google is the same company that makes money by placing ads on parked domains. "AdSense for domains allows domain name registrars and large domain name holders to unlock the value in their parked page inventory. AdSense for domains delivers targeted, conceptually related advertisements to parked domain pages by using Google's semantic technology to analyze and understand the meaning of the domain names."

{ Thanks, Tim. }

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