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April 29, 2009

AdSense Reports in Google Analytics

The integration between Google Analytics and Google AdSense is a significant upgrade for AdSense's limited reports. Until now, AdSense didn't offer reports for individual pages and users had to manually create custom channels to track the performance for up to 200 pages.

The AdSense section from Google Analytics includes a lot of new information: the list of pages that bring the most important revenue, the most profitable referrers and you can find even more by creating custom segments.

Here are some things I was able to find from the reports:

* 63% of this month's revenue was from visitors who use IE, even if only 38.42% of the visits were from Internet Explorer users.

* 6.18% of the revenue was from Mac users, even if 10.24% of the visits were from Mac users.

* the visitors that come from Google Search click on the ads less than those that come from Yahoo Search and Live Search.

* new visitors are more likely to click on ads than returning visitors.

Google Analytics blog has more details about the integration and the way you can link your AdSense account with Google Analytics.


  1. Some Firefox users use Adblock extension, which hides most ads in websites. As such, they dont see (and click) ads.

  2. Yeah? All 5 of em?

  3. It seems telling that of the 3% Linux people, it was only 1% revenue...

  4. Most of Firefox users use AdBlock Plus extension that hide ALL ads.

    no wonder, firefox is going to be most hated browser by google!

    Use Google Chrome and IE instead.

  5. I wonder if they'll ever add support for linking multiple adsense accounts to a single analytics account?

  6. 1 more comparison U could possibly make:

    The percentage of visitors to the site from Yahoo and Live Search: ~3%
    The page views by Yahoo and Live bots (as a perc of all PV): My Guess >5%

  7. Good discovery. This will certainly make AdSense optimization easier but Analytics is still quite hard to sort out for many people.

  8. firefox is going to be most hated browser by google! it has that much things like addons that every user are happy to use it..

  9. It will be better firefox users don't use adblockers atleast they don't need to click on ads .

  10. The amount of info you can get when you integrate adsense with analytics, you get to know all the pages which are getting most of number of ad clicks and which pages are making most money for you.

  11. A great post to know how to integrate adsense with google analytics


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