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August 2, 2006

Matt Cutts Answers SEO Questions

Google's interface with webmasters, Matt Cutts, answers more questions on Google Video.

Some of the questions:
Google terminology - What's the difference between an index update, an algorithm update, and a data refresh?

Static vs. Dynamic urls: does PageRank flow the same to both?

Does Google Analytics play a part in ranking web pages? [ Short answer: no. ]

Should I worry about results estimates for 1) supplemental results 2) using the site operator 3) with negated terms and 4) special syntax such as intitle? [ Short answer: no. ]

Which is more important: search engine optimization (SEO) or end user optimization? [ Short answer: both should be the same kind of optimization. ]

One of the best pieces of advice to follow is not to design a site with search engines in mind, because search engines are not your visitors (they crawl your site), they change the algorithms often and their main aim is to have great results for the users. So if you design a site with the user in mind, you'll know that even if a search engine penalizes you for a while, it will change its mind soon. So everytime you make a change to your site, ask this question: will it help the visitors?

Update: some partial transcripts are available at Google Blogoscoped (transcript 1, transcript 2).


  1. Who wants to help me to transcript what said Matt Cutts ?
    You can get a (beautiful) link since :)

    contact me at

  2. I have a long term SEO customer that I have achieved excellent rankings for via white hat SEO. They have 600-1000 words of copy on over 100 pages and a page rank of 4. They don’t like all the copy and want to redesign their site to little or no copy on the home page and only short paragraphs on the inside pages. Does anyone have any ideas on how this will affect their keyword rankings on the SE’s?

  3. If the words do come from the mouth of Google's Matt Cutts, then it is gold. I follow articles on Cutt's correspondence, they offer a lot of valuable information both directly and indirectly. At times, reading n between the lines.

  4. I follow Matt Cutts like everywhere in terms of social media like facebook and twitter. He is a valuable source of information.