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April 23, 2007

Google Ads Used as Malware Warnings

TorrentFreak found a clever way to advise the potential users three BitTorrent clients that they include malware.

"Well, we started to run Google Adwords campaigns on the Bitroll, Torrent101 and Torrentq websites. In just four days the ads were shown 20,000 times, the clickthrough rate was impressive, and the ads probably prevented more than one thousand people installing these malware-laden BitTorrent clients."

But the authors of those BitTorrent clients didn't lose money because a lot of people were advised to try other software: the ad-warnings paid off.

{ via Digg. }


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