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February 13, 2012

Google's Knowledge Graph

Google usually returns pretty good search results, but only if there are pages that include the words from your query or some synonyms. Google doesn't understand the query, it only tries to match the words from that query. Sometimes Google can answer questions like "How tall was Albert Einstein?" or "What's the real name of Al Pacino?", but it can't go beyond simple facts.

Amit Singhal, Senior Vice President at Google, says that Google works on building "a huge knowledge graph of interconnected entities and their attributes". Freebase was just the starting point: Google's knowledge graph has 200 million entities, while Freebase only has 22 million entities. The graph is actually an encyclopedia with structured information obtained from the web. This will help Google understand your queries, provide answers to complex questions and find more relevant results.

Right now, Google only uses the graph to show a list of related searches for singers, actors, painters etc. As Google improves its infrastructure, the knowledge graph will be used more and more.

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8 comments:

  1. teeth whitening gelFebruary 15, 2012 at 4:08 AM

    I wonder how that would eventually effect SEO? I suppose it's a good thing but I think it'll take a long time to get it right

    ReplyDelete
  2. UnknownFebruary 16, 2012 at 8:16 AM

    This is the first time I've actually laughed at a spam account, teeth whitening gel. Sadly for you it will render SEO comparatively useless; it's a structured knowledge base.

    ReplyDelete
  3. jobs in my areaFebruary 16, 2012 at 9:08 PM

    It was really amazing post u've done..I'll visit your blog again..

    ReplyDelete
  4. Google SEOFebruary 20, 2012 at 8:11 AM

    Sadly for you it will render SEO comparatively useless; it's a structured knowledge base.

    ReplyDelete
  5. Geek World NewsFebruary 21, 2012 at 6:01 PM

    it's nice

    ReplyDelete
  6. getessay.comFebruary 22, 2012 at 12:20 PM

    Great work interesting article!

    ReplyDelete
  7. contact lens solutionFebruary 22, 2012 at 9:36 PM

    wow, google getting smarter day by day :-)

    ReplyDelete
  8. Advantix for dogs guysFebruary 22, 2012 at 9:38 PM

    i just hope that one day, google can be like our online tutor, whereby any question that were asked, will be answer promptly and correctly

    ReplyDelete

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