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April 29, 2009

AdSense Reports in Google Analytics

The integration between Google Analytics and Google AdSense is a significant upgrade for AdSense's limited reports. Until now, AdSense didn't offer reports for individual pages and users had to manually create custom channels to track the performance for up to 200 pages.

The AdSense section from Google Analytics includes a lot of new information: the list of pages that bring the most important revenue, the most profitable referrers and you can find even more by creating custom segments.

Here are some things I was able to find from the reports:

* 63% of this month's revenue was from visitors who use IE, even if only 38.42% of the visits were from Internet Explorer users.


* 6.18% of the revenue was from Mac users, even if 10.24% of the visits were from Mac users.


* the visitors that come from Google Search click on the ads less than those that come from Yahoo Search and Live Search.


* new visitors are more likely to click on ads than returning visitors.


Google Analytics blog has more details about the integration and the way you can link your AdSense account with Google Analytics.
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11 comments:

  1. AnonymousApril 29, 2009 at 3:02 PM

    Some Firefox users use Adblock extension, which hides most ads in websites. As such, they dont see (and click) ads.

    ReplyDelete
  2. AnonymousApril 29, 2009 at 3:47 PM

    Yeah? All 5 of em?

    ReplyDelete
  3. TimmyApril 29, 2009 at 5:06 PM

    It seems telling that of the 3% Linux people, it was only 1% revenue...

    ReplyDelete
  4. AnonymousApril 29, 2009 at 9:06 PM

    Most of Firefox users use AdBlock Plus extension that hide ALL ads.

    no wonder, firefox is going to be most hated browser by google!

    Use Google Chrome and IE instead.

    ReplyDelete
  5. Adam DempseyApril 30, 2009 at 1:04 AM

    I wonder if they'll ever add support for linking multiple adsense accounts to a single analytics account?

    ReplyDelete
  6. Lakshman PrasadApril 30, 2009 at 6:05 PM

    1 more comparison U could possibly make:

    The percentage of visitors to the site from Yahoo and Live Search: ~3%
    The page views by Yahoo and Live bots (as a perc of all PV): My Guess >5%

    ReplyDelete
  7. ResveratrolApril 30, 2009 at 11:28 PM

    Good discovery. This will certainly make AdSense optimization easier but Analytics is still quite hard to sort out for many people.

    ReplyDelete
  8. Acai BerryMay 1, 2009 at 12:02 AM

    firefox is going to be most hated browser by google! it has that much things like addons that every user are happy to use it..

    ReplyDelete
  9. venkatMay 1, 2009 at 5:50 AM

    It will be better firefox users don't use adblockers atleast they don't need to click on ads .

    ReplyDelete
  10. AbhimanyuMay 7, 2009 at 11:07 AM

    The amount of info you can get when you integrate adsense with analytics, you get to know all the pages which are getting most of number of ad clicks and which pages are making most money for you.

    http://mwolk.com/blog/how-to-add-adsense-with-google-analytics/

    ReplyDelete
  11. SEO SERVICEMay 11, 2009 at 10:09 PM

    A great post to know how to integrate adsense with google analytics

    ReplyDelete

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