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July 15, 2006

Google Relieves Headaches

Al Scillitani wrote an open letter to Google and post it on Andy Beal's blog:

Dear Google,

My head hurts. Almost everytime I log into an adwords account something has changed. I knew when I decided to enter the search marketing field over 5 years ago things would continually change. I found search engine optimization and paid search to be to interesting. I knew it would be a challenge to keep up with changes, but this is crazy. [...]

O.K. "Googler's," I will try to keep up with your changes and try to help others use your new features, tools, and formats through articles and step by step guides, but I want some acetaminophen. Please send it to 3200 Atlantic Avenue Ste 100, Raleigh, NC 27604 Attention Al Scillitani.

What did Google do? They sent him acetaminophen.

Google continues to amaze me. Even though they are a huge company, they obviously found my article on Marketing Pilgrim, got some acetaminophen, wrote a letter, and mailed it to me. This may not have taken much of their time, but I am sure it is the small things, like this, that make their employees love working there.

So Google didn't lose its sense of humour and it responded spontaneously. Acetaminophen is a medicine used to relieve pain and it's available without a prescription, being sold under different names like Panadol or Bayer Select Maximum Strength Headache Pain Relief Formula. While they didn't solve the problem of "the many AdWords changes", it's a sign that Google listens to people. At least to some people.


  1. lol, nice story. and welcome back, Alex. :->

  2. haha, nice!
    See, Google listen to the people!
    Go Google, go Google *does the hand thing*

    Hmmm... i will say money is worthless to me, can you please send me some gold >.>
    Knowing Google, they'd probably send a microscope with a tiny ammount of gold in a container!

    Good to see you back so early

  3. might be a small thing, it might only be a PR stunt, but they did it nonetheless, so go google!

    Crazy crazy a good way.



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