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July 12, 2006

Google Video's Dreams Of Expansion

Noticing the growth of YouTube, Google Video started an expansion plan meant to increase its audience. And what can increase the site's traffic better than viral videos posted in blogs or spread by email?

So now in Google Video you can see a huge button that reads "Email - Blog - Post to MySpace". After all, "MySpace accounted for 4.46 percent of all U.S. Internet visits for the week ending July 8, pushing it past Yahoo Mail for the first time and outpacing the home pages for Yahoo, Google and Microsoft's MSN Hotmail" as FOX News reports.

Now that the US market problem has been partially solved, Google can have a competitive advantage if it localizes Google Video. So they built versions in German, Spanish, French, Italian, Dutch, and Polish. Of course, most videos have descriptions in English, but some people will feel a little more comfortable seeing some content particularly targeted to their country.

Folksonomy fans now have labels, even though not always (see the screenshot). Unlike YouTube, users can download better quality videos and don't have restrictions regarding video's length or size. Google Video has partnerships with big content producers and delivers some premium videos for free.

So the future sounds better for Google Video.


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