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November 6, 2006

Google Tests AdSense for Print

New York Times reports that Google plans another test for AdSense for Print, this time with 100 advertisers and 50 important newspapers from US (including New York Times, Washington Post, Chicago Tribune). Google will introduce the system officially next year.

Google wants to expand its advertising system to many mediums, like radio, TV, newspapers, direct mail, and "build a single computer system through which advertisers can promote their products in any medium".

In case you were wondering why they want that, this chart might help you understand. U.S advertising market share in 2005 (source: Universal McCann).

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