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November 27, 2006

Google's Ranking Algorithm

Many people have tried to find how Google ranks web pages. While the algorithm is still secret and in continuous change, we know it uses more than 200 signals, one of the most important being PageRank.

As Google explains... "the heart of our software is PageRank, a system for ranking web pages developed by our founders Larry Page and Sergey Brin at Stanford University. And while we have dozens of engineers working to improve every aspect of Google on a daily basis, PageRank continues to provide the basis for all of our web search tools."

Compiling the opinions of webmasters, search engine optimizers and Google's explanation, Google Ranking Factors - SEO Checklist is a long list of positive and negative factors that may influence a page's ranking. While the list contains a lot of interesting observations and suggestions, you should take everything with a grain of salt.


  1. pretty neat and extensive article. A must read for someone new and want to look the SEO at all the angles

  2. [...] Searching for more information about ranking, I found out it’s a very complex mechanism, but there are some factors which affect search engine rankings and some On Page optimization techniques. I also discovered that Google is ranking pages in new ways which are evolving continuously. [...]


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