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April 11, 2006

62% Of Search Engine Users Look Only At The First Page Of Results

A study by iProspect / Jupiter Research found that 62 percent of search users click on a link within the first results' page, up from 60 percent in 2004 and 48 percent four years ago. Additionally, 90 percent of the searchers click on a link within the first three pages, up from 87 percent two years ago and 81 percent in 2002.

82 percent of the people that perform a search and don't find what they're looking for enter more words to better target their query, up from 68 percent in 2002.

From Search Engine Watch.

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